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Talk about a bad scene. Michael Bay stormed off the stage in Las Vegas Monday night after a faulty teleprompter couldn’t show his speech. The Hollywood director of Transformers and other blockbusters was about to speak at the Consumer Electronics Show with a Samsung executive to promote the company’s new 150-inch curved television. The episode raises some key questions for communicators.

Jerry Doyle, principal of CommCore Consulting, deconstructs the PR elements of a video interview with the CEO. It’s not pretty.   In our second edition of Clip Critique, we see the CEO of RIM Inc.,… Continued

Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.

Don’t underestimate the appetite for the long version. You might be surprised by how many people will want to watch the entire documentary.

As PR agencies grow, positions become more specialized and employees begin to fit more neatly into certain, defined roles. As this occurs, it is critical for PR managers to reevaluate their employee classifications to determine which employees should be classified as exempt (not eligible for overtime) and non-exempt (eligible for overtime).

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.

Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that… Continued

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.