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‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).

Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.

Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.

Whether you’re working with multiple clients through an agency or in-house for a brand, you have to be able to accurately explain what you want the media to see in order for them to take notice. Let’s take a look at the must-haves of a great press release.

A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders.

During her acceptance speech for Best Supporting Actress (“Boyhood”), Patricia Arquette made an impassioned plea for women’s right’s and wage equality. But her follow-up comments may have compromised the initial message.

At every level of business you need to raise your hand. You have your core job, which you have to do well, but also look around for opportunities within the organization that excite you.

Someone always thinks it’s either too hot or too cold in the office. We are such intrinsically and fascinatingly unique creatures that there is no way that something like the perfect temperature — which relies… Continued

Hall of Fame • The Allstate Foundation’s Purple Purse • Office Depot Foundation’s National Backpack Program • Time Warner Cable’s Connect a Million Minds Agency CSR A-List • APCO Worldwide •

Fat Tuesday is upon us. This year, brands are bringing the celebration of the beginning of the Lenten season to revellers in some clever ways.