The Weber Group , Cambridge, Mass., hired James Finlaw as senior vice president. He was a director at Cunningham Communications, Cambridge. Lisa Lindgren was appointed director of the San Diego HyperMedia Center, a unit of… Continued
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DIRECT MARKETING CONTINUES TO SURGE
May 6th, 1996 by PRNEWSWith tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued
NEW AGENCY LEADERS
May 6th, 1996 by PRNEWSH&K’s Berard to Fleishman John Berard, executive managing director and head of the advanced technology unit at Hill and Knowlton’s New York office, is joining Fleishman-Hillard as general manager of the firm’s San Francisco office.… Continued
NAME CHANGES
May 6th, 1996 by PRNEWSPolitis & Associates Inc. , Sandy, Utah, changed its name to Politis Communications . According to agency founder David Politis, the change reflects the firm’s expansion of services beyond public relations to direct mail, trade… Continued