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PR READING LIST

May 6th, 1996 by

Brand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in “The Fourth Wave: Brand Loyalty Marketing.” By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued

AWARDS DINNER NEXT WEEK

May 6th, 1996 by

The annual “Creativity in Public Relations Awards” will be announced next week at a dinner reception May 14 in New York at the Plaza Hotel, beginning with cocktails at 6:00 p.m. The annual recognition event… Continued

HOW TO COMMUNICATE CORPORATE CHANGE TO EMPLOYEES

May 6th, 1996 by

Change is a touchy subject within a company–but is required if companies are to prosper as markets and technologies change. So how should companies tackle communicating change to front-line employees, especially when the future of… Continued

BUSINESS/FINANCE MEDIA DATABASE

May 6th, 1996 by

MediaMap , Cambridge, Mass., a provider of media relations databases and software, announced a new database covering the business and financial media. The database covers more than 1,500 editors and reporters at newspapers, magazines and… Continued