Next month PR NEWS will send subscribers an exclusive bonus–the “PR NEWS Guide to Media Relations Services.” Included in the guide will be listings of scores of products and services that PR executives rely on… Continued
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MAKE SURE SEARCH ENGINES FIND YOUR SITE
May 6th, 1996 by PRNEWSDo a simple query on a search engine–and what you usually get are hundreds of documents–many of which are unusable and irrelevant. For example, a Web user looking for Time Warner Inc.’s home page by… Continued
ANNUAL REPORTS CONTEST
May 6th, 1996 by PRNEWSMERCOMM Inc. , Ossining, N.Y., issued a call for entries for its yearly corporate annual report contest. The entry deadline is May 10. Winners will be announced at a ceremony in New York on July… Continued
PR READING LIST
May 6th, 1996 by PRNEWSBrand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in “The Fourth Wave: Brand Loyalty Marketing.” By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued
AWARDS DINNER NEXT WEEK
May 6th, 1996 by PRNEWSThe annual “Creativity in Public Relations Awards” will be announced next week at a dinner reception May 14 in New York at the Plaza Hotel, beginning with cocktails at 6:00 p.m. The annual recognition event… Continued
HOW TO COMMUNICATE CORPORATE CHANGE TO EMPLOYEES
May 6th, 1996 by PRNEWSChange is a touchy subject within a company–but is required if companies are to prosper as markets and technologies change. So how should companies tackle communicating change to front-line employees, especially when the future of… Continued
BUSINESS/FINANCE MEDIA DATABASE
May 6th, 1996 by PRNEWSMediaMap , Cambridge, Mass., a provider of media relations databases and software, announced a new database covering the business and financial media. The database covers more than 1,500 editors and reporters at newspapers, magazines and… Continued
PROMOTIONS/NEW HIRES
May 6th, 1996 by PRNEWSThe Weber Group , Cambridge, Mass., hired James Finlaw as senior vice president. He was a director at Cunningham Communications, Cambridge. Lisa Lindgren was appointed director of the San Diego HyperMedia Center, a unit of… Continued
DIGITAL RADIO SERVICES
May 6th, 1996 by PRNEWSNews/Broadcast Network (N/BN) , a video and radio producer and distributor serving the public relations market, announced two new digital radio services. A premium service, the Audio B-Roll Package, includes a 30-second voice track plus… Continued