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Today, it is difficult to break through media and marketplace clutter to make a new product stand out–even when it is a breakthrough. Pager manufacturer SkyTel found that one way to stand out was to… Continued

Print and broadcast mat release service News USA, Vienna, Va., has begun an operation in London, England. Established through a licensing agreement, UK News will offer mat release services for distribution of feature article material… Continued

* Fall PR Conference Planned Seeking to go head-to-head with the Public Relations Society of America fall conference, Ragan Communications has planned a two-day “strategic” PR conference for the fall. The Oct. 7-8 conference, the… Continued

When organizing a facility’s grand opening event, very often planners must work around scheduling and construction constraints that may force the event to be postponed. In other cases, the show goes on anyway — but… Continued

June 5: Congressional Quarterly, “Using Internet to Find Free or Low-Cost Federal Info,” Washington, D.C., 202/887-8620. June 6: Congressional Quarterly, “Working With Congressional Staffs,” Washington, D.C., 202/887-8620. June 6-7: Bureau of Business & Technology, “Understanding… Continued

Mary Ackerly, vice president and director of design services for Edelman Public Relations Worldwide, Chicago, next month will receive the “Woman of the Year” award from Women in Design/Chicago. (Women in Design, 312/648-1874) Sandra Hermanoff,… Continued

The World Federation of Advertisers (WFA) named Malcolm Earnshaw as president. Earnshaw is with Mars Inc., London, England. WFA is based in Brussels, Belgium. (WFA, 011-32-2-502-5740; Mars, 011-44-1- 664-410-000)

The Financial Communications section of the Public Relations Society of America (PRSA) issued a new report, “Communicating Corporate Restructurings.” The $25 report is based on a roundtable conducted last year with executives from ARCO Chemical… Continued

The mid-level staff of PR firms, from which most agency income derives, bill clients for approximately 75 percent of their time on the job, according to a new survey by the Counselors Academy of the… Continued

The board of directors of the Public Relations Society of America named Nancy Wiser to fill the unexpired term of director-at-large Donald Durocher, who died in March. Wiser is vice president for public relations services… Continued