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ISSUES MANAGEMENT BIBLIOGRAPHY

August 5th, 1996 by

The Issue Management Council, Leesburg, Va., an information clearinghouse on issues management topics, expanded its “Issue Management Bibliography.” It now lists more than 150 articles, books, newsletters and research papers on issues management. The 15-page… Continued

PR READING LIST

August 5th, 1996 by

The profitable intersections between business and social progress are explored in Aiming Higher. In the Amacom book, David Bollier of The Business Enterprise Trust chronicles 25 companies’ experiences addressing social issues while turning in profitable… Continued

MEDIALINK BUYS PR DATA

August 5th, 1996 by

Broadcast distribution firm Medialink, New York, acquired PR Data Systems Inc., Norwalk, Conn., a news release distribution and media coverage analysis firm. Announced on July 26, the move marks Medialink’s first foray into print media… Continued

THE CARE AND FEEDING OF YOUR WEB SITE

August 5th, 1996 by

Hundreds of organizations have joined the rush to create Web sites for internal and external audiences. At times overlooked in those efforts are the resources required to maintain sites: to keep content fresh, add new… Continued

BURRELLE’S, SPINWARE START NEW FIRM

August 5th, 1996 by

Media directory and monitoring firm Burrelle’s Information Services, Livingston, N.J., last month combined with PR software company SpinWare Software Publishing to form a new software company, Public Affairs Technologies LLC, (PAT) Lanham, Md. PAT promptly… Continued

IABC: TECHNOLOGY, AUTONOMY RESHAPING COMMUNICATIONS

June 24th, 1996 by

DALLAS–While no speakers at this year’s conference of the International Association of Business Communicators held here last week dared to predict the future, many pointed out raging trends that have the power to reshape business… Continued

No PR NEWS Issue Next Week

June 24th, 1996 by

Next week PR NEWS will not publish, in recognition of the 4th of July holiday. We’ll return on July 8 with more news, views and how- to’s for PR professionals. Have a nice holiday!

WEB PROMOTION SITES

June 24th, 1996 by

* Submit It! a one-stop shopping site that will submit your site to many places on the Web. It is a free and excellent time-saver; however you can’t tailor your listing for each site and… Continued

YOU’VE LAUNCHED YOUR WEB SITE. NOW WHAT?

June 24th, 1996 by

Attracting visitors to your site takes more than adding your site to search engines and directories. Your Web site must be easily found and linked in huge traffic locations. That is where a new breed… Continued

CORPORATE PR APPOINTMENTS

June 24th, 1996 by

Sandy Allen, who recently stepped down from the top public affairs position at the Federal Aviation Administration (Washington, D.C.), joined Commonwealth Edison , Chicago, as head of corporate communications. Long Island University, Brookeville, N.Y., named… Continued