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MANAGE CARE CREDIBILITY LOW

September 19th, 1996 by

In a survey gaugin the public’s views on the credibility of various industries, the managed care industry finished near the bottom of the list, only slightly higher than the tobacco industry. The pharmaceutical industry ranked… Continued

AMERICANS CAUGHT DIRTY HANDED

September 19th, 1996 by

You may want to beef up PSAs about handwashing — people do not wash their hands as often as they think they do, risking poor health and the spread of infection, according to results of… Continued

IT’S TIME TO GIVE YOUR BREAST CANCER AWARENESS PROGRAM A NATIONAL SPOTLIGHT

September 19th, 1996 by

Though National Breast Cancer Awareness Month is just two weeks away, it’s not too late for healthcare PR executives to join some of the innovative national programs that will help boost their organization’s stature in… Continued

ADVERTISING ABSTRACTCOMPUTERIZATION LIFTS APPEAL OF MEDICAL ADS

September 19th, 1996 by

Advanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc.… Continued

MARK THESE DATES

September 19th, 1996 by

Sept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is… Continued

MINORITY PROFESSIONALS MAKE GAINS, BUT TENSION STILL EXISTS

September 16th, 1996 by

Minority professionals are entering public relations at a slow, but steady rate, according to those involved with minority PR organizations. Still, the numbers are lower than many minority professionals believe they should be. Some of… Continued

NEW AGENCY LEADERS

September 16th, 1996 by

Pennino Heads Edelman/Houston Laura Pennino, senior vice president and deputy manager of the Houston office of Edelman Public Relations Worldwide, Chicago/New York, was promoted on Sept. 3 to general manager. Former general manager Terry Hemeyer… Continued

AGENCY MISCELLANY

September 16th, 1996 by

Dallas Firm Marks 10th Dallas business-to-business marcom firm Dawson/Duncan Communications will mark its 10th anniversary next month. Agency founders Roslyn Dawson and Lowell Duncan remain at the helm; Dawson as chairman/CEO, and Duncan as president.… Continued

INTERACTIVE VENTURES

September 16th, 1996 by

Command Unveils Web Site The Command Communications Group, Indianapolis, Ind., unveiled a new World Wide Web site, located at http://www.commandgroup.com. The site includes information about the agency as well as its clients. (Command, 317/841-1878)

NEW VENTURES

September 16th, 1996 by

Burson Unveils D.C. Budget Group Burson-Marsteller, New York, last week launched a unit to advise corporate clients about the federal budget process. The Federal Budget Consulting Group, based in Burson’s Washington, D.C., office, will counsel… Continued