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UPCOMING EVENTS:

September 23rd, 1996 by

Sept. 27: Public Relations Soc. of Amer., "Product Marketing Seminar," Los Angeles, call S. Conway, 213/857-9100. Sept. 27: TJFR, "Environmental Media Relations," Boston, 201/444-6061. Sept. 27: Public Relations Soc. of Amer., "Strategy Design for Issues… Continued

HIGH-TECH EDITORIAL CALENDARS

September 23rd, 1996 by

Press Access, Boston, a high-tech media database service, unveiled a Web-based service listing editorial calendars of high-tech publications. WEBCals provides weekly updates of publications’ editorial calendars, searchable by key words. In addition, users can arrange… Continued

FORBES, REDFORD AT PAGE MEETING

September 23rd, 1996 by

Former Republican presidential candidate Steve Forbes and screen actor Robert Redford are among the well-known presenters at the annual meeting of the Arthur W. Page Society, a by-invitation-only group of corporate and firm executives. Other… Continued

HEALTH OBSERVANCES & RECOGNITION DAYS

September 19th, 1996 by

January Nat’l Eye Care Month February American Heart Month March National Kidney Month April National Sexually Transmitted Diseases Awareness Month May National Arthritis June Nat’l Headache Awareness Week (June 1-7) July Lead Poison Control Week… Continued

CORPORATE SPONSORS ARE ASKING MORE FROM THEIR HEALTHCARE BENEFICIARIES

September 19th, 1996 by

As competition heats up for a bigger slice of corporate funding, corporate sponsors are demanding greater recognition for their efforts. So –watch out –your sponsors may expect more than just a microscopic logo at the… Continued

THE NEWS MONITOR

September 19th, 1996 by

Virtual Medical Center Opens Mediconsult.com, a new company with offices in Bermuda, Boston, Montreal and Toronto has announced an Internet-based "virtual medical clinic" that promises to have a dramatic impact on the quality of medical… Continued

MANAGE CARE CREDIBILITY LOW

September 19th, 1996 by

In a survey gaugin the public’s views on the credibility of various industries, the managed care industry finished near the bottom of the list, only slightly higher than the tobacco industry. The pharmaceutical industry ranked… Continued

AMERICANS CAUGHT DIRTY HANDED

September 19th, 1996 by

You may want to beef up PSAs about handwashing — people do not wash their hands as often as they think they do, risking poor health and the spread of infection, according to results of… Continued

IT’S TIME TO GIVE YOUR BREAST CANCER AWARENESS PROGRAM A NATIONAL SPOTLIGHT

September 19th, 1996 by

Though National Breast Cancer Awareness Month is just two weeks away, it’s not too late for healthcare PR executives to join some of the innovative national programs that will help boost their organization’s stature in… Continued

ADVERTISING ABSTRACTCOMPUTERIZATION LIFTS APPEAL OF MEDICAL ADS

September 19th, 1996 by

Advanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc.… Continued