Uncategorized

19961007 GAINING AWARENESS FOR FOOD LAUNCH October 7, 1996 GAINING AWARENESS FOR FOOD LAUNCH October 7, 1996 Tied around a Halloween launch, Fresh Express Farms and Fineman Associates created consumer and trade publicity and awareness… Continued

19961007 HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK October 7, 1996 HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK October 7, 1996 How does your department stack up against other departments? Are… Continued

19961007 HOLIDAY ‘SPIRIT’ HELPS LAUNCH OF SNACK FOOD October 7, 1996 HOLIDAY ‘SPIRIT’ HELPS LAUNCH OF SNACK FOOD October 7, 1996 One approach to PR is to seize the moment and bank on it. Food… Continued

19961007 TWIN CITIES FIRM WEB SITE October 7, 1996 TWIN CITIES FIRM WEB SITE October 7, 1996 Karwoski & Courage Public Relations, Minneapolis, unveiled a Web site at http://www.creativepr.com (Karwoski, 612/342-9764)

19961007 UPCOMING EVENTS: October 7, 1996 UPCOMING EVENTS: October 7, 1996 Oct. 8-11: National Investor Relations Institute, "Intro to Investor Relations," New York, 703/506-3570. Oct. 9: Congressional Quarterly, "Congress and the Legislative Process," Washington, D.C.,… Continued

19961007 DENVER’S THOMPSON HONORED October 7, 1996 DENVER’S THOMPSON HONORED October 7, 1996 Kyla Thompson, group CEO of public affairs firm The Jefferson Group West, Denver, last month received the "Lifetime Achievement Award" from the… Continued

19961007 MARKETING ASSOCIATION EXEC October 7, 1996 MARKETING ASSOCIATION EXEC October 7, 1996 The Direct Marketing Association (DMA), New York, hired H. Robert Wientzen as president and CEO. He was an advertising and direct marketing… Continued

Even with football season upon us, there’s more talk around the coffee machine on how to open new markets than there is about Monday-morning quarterbacking. While I’d rather criticize the blundering of NFL officials and… Continued

While marketers at Wishard Memorial were careful not to misrepresent themselves or their survey results in their ads –hospitals across the country should be cautious as well. Recently, the American Hospital Association issued guidelines on… Continued

Once shunned by some as simply a hospital for the indigent, Wishard Memorial Hospital in Indianapolis has attracted a bevy of managed care contracts with access to hundreds of thousands of paying patients thanks to… Continued