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Facebook Tinkers With Timeline; LinkedIn Follows the Leaders

November 1st, 2012 by

Facebook’s Timeline is being redesigned and LinkedIn is adding features to its Thought Leaders section.

10 Brands Leading the Way in Sandy Relief Efforts

October 31st, 2012 by

We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.

During Sandy, Retailers Forget ‘Audience First’  PR Rule

October 31st, 2012 by

Some apparel brands linked themselves to the deadly hurricane, with largely disastrous social media results.

17 Must-Follow #Sandy Twitter Feeds

October 30th, 2012 by

PR News has compiled a list of useful Twitter feeds to keep you up to speed on the storm’s aftereffects.

PR Opportunities vs. Opportunism in a Natural Disaster

October 29th, 2012 by

PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane.

Nine Tips for PR Pros Working From Home During #Sandy

October 29th, 2012 by

Hurricane Sandy has ravaged the East Coast, but don’t let her destroy your productivity as a PR professional working from home.

Seven Things You Will Learn in This Week’s Issue of PR News

October 29th, 2012 by

1. In Sept. 2012, photo editing and sharing platform Instagram amassed more visitors than Pinterest. (p. 1) 2. Almost half (46%) of business leaders think ad agencies are struggling to incorporate a more digital platform.… Continued

Quick Study: Businesses Question Advertising Return—Opening for PR? Moms More Influential In Person Than on Facebook

October 29th, 2012 by

â–¶ Does This Mean More PR? Corporate America is questioning the return on its advertising investment, finds a study by Avidian Strategies. The survey of 1,900 business leaders in marketing and media also reveals that… Continued

For High-Tech PR & Marketing, Company Size (and History) Matters 

October 26th, 2012 by

Attendees at the sixth annual High-Tech CMO Roundtable, co-sponsored by Arketi Group and PR News, said they’re devoting more time to content marketing and social media, but have different experiences getting senior-level buy-in.

3 Change Management Tips for the NY Times 

October 26th, 2012 by

Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times.