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Jennifer M. Whitlow talks about the evolution of her media relations team at Lockheed Martin.

Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls.

What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind.

Nearly 70% of small businesses are spending more time and money on social media than they did a year ago, but only a third are publishing to their social networks each day, according to a VerticalResponse study.

Richard Laermer of RLM Public Relations says media monitoring has transformed his business over the last few years.

Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you.

As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.

The popular mobile photo sharing app gives communicators a new Facebook-like platform for sharing photos.

B2B public relations and marketing professionals can often find themselves migrating across disparate business sectors to transition into new career communications opportunities. Thrust into high-profile roles within previously established teams, B2B communications leaders have to… Continued

1. Hurricane Sandy forced the cancellation of a Google smartphone launch and a Facebook event. (p. 1) 2. Tweets of 11-15 words in length work best for B2B companies, while 1-5 words get the most… Continued