Uncategorized

With the campaign coming to a close, trust and change become the focal points of the two presidential candidates’ messaging.

A study by Council of PR Firms and Harris Interactive finds while positive brand equity and corporate reputation individually drove greater purchase consideration and recommendation, combining the two produced stronger effects. Organizations can benefit from… Continued

B2B public relations and marketing professionals can often find themselves migrating across disparate business sectors to transition into new career communications opportunities. Thrust into high-profile roles within previously established teams, B2B communications leaders have to… Continued

1. Hurricane Sandy forced the cancellation of a Google smartphone launch and a Facebook event. (p. 1) 2. Tweets of 11-15 words in length work best for B2B companies, while 1-5 words get the most… Continued

A Compendium study found that there are significant differences between what kinds of tweets work best for B2B and B2C companies.

â–¶ Volume, Velocity of Information Top PR Issue: A new study delving into the state of public relations finds that the profession is being reshaped by forces as current as digital networks and as timeless… Continued

PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing.

Mayor Bloomberg and the New York Road Runners are facing intense public criticism over their plans to go ahead with Nov. 4 ING New York City Marathon.

Have you recently launched your PR career? Here are three tips to make sure you are heading in the right direction.

Social media has been useful for both candidates, but e-mail marketing has been an indispensable tactic in spreading their messages and raising funds.