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A new study finds that Facebook users are more concerned than ever about online posts and images that could come back to haunt them, particularly when job searching.

When it comes to pitching stories, more of today’s PR pros are treating influential bloggers like journalists at major media outlets. Yet there are some differences between the two to consider.

Deals, deals, deals. That’s what consumers can expect when they hit the stores on Thanksgiving and Black Friday. We have five PR plays from top brands around the happenings to keep an eye on.

Going beyond solid 401k’s and healthcare plans, organizations are offering creative perks to help employees balance work and life. Here are five of our favorites.

Here are eight ways to prepare for and manage a negative news cycle in Google search results.

How can you get your brand to the top of search results? Laura Kempke, senior VP at Schwartz MSL, offers tips to get you started.

  1. The interactive—and jolting—Old Spice Muscle Music video earned 7.3 million views the first week of launch. (p. 2)   2. It’s wrong to equate CPMs (cost-per-thousand) with AVEs (advertising value equivalent). (p. 3)… Continued

â–¶ Companies Best in Community: IBM, Citi and AT&T took top honors in the first ranking of S&P 500 companies that best use their time, talent and resources to improve the quality of life in… Continued

A New York Times review blasted the Food Network star’s new restaurant, prompting him to counterattack and leverage his massive fan base.

If you want to break through the clutter on Twitter, it’s more important than ever for your tweets to contain visuals.