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Twitter for PR: New Search Feature Ups Ante on Visuals

November 16th, 2012 by

If you want to break through the clutter on Twitter, it’s more important than ever for your tweets to contain visuals.

FDA Findings Taking Boost Out of 5-Hour Energy

November 15th, 2012 by

Filings with the FDA have linked 5-Hour Energy to 13 deaths and 33 hospitalizations, according to a New York Times report. Is the company doing enough to handle its PR crisis?

Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest

November 15th, 2012 by

Facebook launched both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses.

Black Thursday Takes Bite Out of Workers’ Thanksgiving Plans

November 14th, 2012 by

Employees at Target aren’t happy with the retail store’s decision to move "Black Friday" from pre-dawn on Friday to Thanksgiving night.

Clear Initial Response From Sesame Workshop to Elmo Crisis

November 13th, 2012 by

The company’s blog post on the Kevin Clash/Elmo allegations is honest and transparent. PR News offers 5 more tips on crisis message clarity.

Quick Study: Creativity an Influential Force in PR Going Forward; Top Brands Adopt Instagram at Record Pace

November 12th, 2012 by

â–¶ Creativity an Influential Force in Business: The C-Factors Survey, fielded by Allison+Partners and polling leading CEOs, CMOs and other senior executives, finds creativity as one of the most influential forces driving today’s global economy,… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

November 12th, 2012 by

1. One of every five reviews submitted to review platform Yelp are of dubious nature. (p. 1) 2. Speed and volume of information, crisis management and employee engagement are top of mind with PR pros… Continued

Charting the Industry: How Wide is the Generational PR Divide?

November 12th, 2012 by

A study finds that the most important PR issues of young communicators vs. old are quite different.

Coca-Cola Shakes Up Site, Offers Big Gulp of Content

November 12th, 2012 by

Coca-Cola has revamped its website and is featuring more content for consumers, a sure sign that the trend of brands becoming "media companies" is picking up steam.

LIPA Violates Basic Crisis Tenets

November 12th, 2012 by

With thousands of customers still without power after Sandy, the utility company’s statement that it will be more ready for a storm in 2013 rings hollow.