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Do You Need to Deploy Instagram for PR? Answer These Four Questions to Find Out

November 30th, 2012 by

Everyone is using Instagram, including a band from Mexico City that created a four-minute music video using Instagrammed photos. But do you need to use it?

Can Cause Communications Translate Into Sales? We’ll Find Out

November 30th, 2012 by

Cone Communications study says cause marketing has moved from a “nice to do” to a “must do.”

PR’s Role in Fiscal Cliff Negotiations: Good or Bad?

November 29th, 2012 by

Is President Obama’s PR strategy a cynical ploy or smart politics?

4 Lessons Learned From the BBC’s Crisis Double-Whammy

November 29th, 2012 by

When a crisis hits, it’s critical for an organization to circle the wagons and limit distractions that can cause a second crisis.

2012 Top Places to Work in PR: Regeneron Pharmaceuticals Inc. 

November 29th, 2012 by

Regeneron Pharmaceuticals Inc.  The six-person corporate communications team manages internal and external communications for this growing company, including communication at three separate Regeneron sites and for nearly 100 field-based employees. The company has tripled in… Continued

2012 Top Places to Work in PR: Discovery Communications

November 29th, 2012 by

Discovery Communications  Discovery offers a formalized communication vehicle between employees and managers via its Global Performance Management System (GPS). GPS creates a partnership between the employee and his or her manager where each party shares… Continued

2012 Rising Stars of PR: Jessica Williamsen

November 29th, 2012 by

Jessica Williamsen PR Manager, Cisco Jessica Williamsen is a bright young star on veteran PR team at a company that is in the Fortune 100 and is its industry’s top bellwether. She helps lead and manage… Continued

2012 Rising Stars of PR: Naomi Borno

November 29th, 2012 by

Naomi Borno  Senior Account Executive MSL New York Naomi Borno works primarily on the Compass Media Team at MSL and is a media relations superstar. She is working to expand P&G’s footprint in the multicultural… Continued

Getting Tense: Understanding Past, Present and Future

November 28th, 2012 by

Understanding and using correct grammar is a surefire way to get your point across in all PR content.

HP: Playing the Blame Game is All That’s Left

November 27th, 2012 by

HP’s fall from tech grace continues as it takes an $8.8 billion write-down on Autonomy, a company it bought in 2011. As accusations fly, HP is in desperate communications mode: Putting the onus on others.