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David B. Kalis IBM When David B. Kalis became VP of communications for IBM in 1993, it was a time of challenge for the company, now headed by Louis V. Gerstner Jr. (who came on… Continued

To protect its 75-year-old turf as the preferred place to give birth, Columbia Wesley Medical Center embarked on a repositioning advertising/PR campaign that would restore its 60 percent market share and soften its high-tech, critical… Continued

Calendar September 11-12: Delahaye Group, "2nd Annual MeasureNet Conference," Portsmouth, 603/431-0111. September 16-19: IABC & MediaNet, "Touring Seminar Addressing New Rules for Business Presentations," Orlando (Sept. 16), Atlanta (Sept. 17) & Cleveland (Sept. 19), 800/776-4222.… Continued

When your current CEO plans to leave, or when a new CEO comes onboard, your internal communications efforts should include three critical components: swiftness, openness and directness. While employees don’t necessarily have a right to… Continued

It’s time again for one of the most significant services PR NEWS offers its readers on an annual basis: a chance for you to recognize your peers and for you to reflect on the strides… Continued

In many crisis situations, we have some control over the timing and extent of the press coverage. For some, this is like a child playing with matches: when you’re young, you don’t get to play… Continued

Company Finds The Right Chemistry In High School Road Tour It’s rare that a chemical manufacturer garners glowing media coverage — especially for a company that has been historically linked to unpopular causes and even… Continued

P.O. Box 655237 Dallas, TX 75265-5237; Ph.: 214/977-8456 Editor’s Note: The paper’s circulation (531,039 daily and 801,880 on Sunday) is reason enough to want to get on these journalists’ good sides but there’s another reason:… Continued

In a promotion for Firstar by Laughlin/Constable, editors and reporters were given a free lunch when 150 $10 press kits stocked with cookies, gourmet chips, packaged soup and dried cherries were overnighted for $5-$10 several… Continued

Online Reputation Management Selz/Seabolt Launches Site Looking at Risks and Rewards Selz/Seabolt Communications, Chicago, has launched a site, http://www.reputation-mgmt.com, that’s devoted to the analysis of reputation management from a risks and rewards vantage point. Case… Continued