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U.S. Health Fraud Prosecutions On The Rise Healthcare fraud, the "crime of the ’90s," is getting more aggressively prosecuted, according to a recent report by the Department of Justice. The crackdown signals a strong message… Continued

Strategic Logos Communicate Internal Personality SAN FRANCISCO – In the face of a merger, acquisition, or restructuring, communicating a strong corporate identity with a well-researched logo is crucial to making a smooth transition, according to… Continued

This new section will give you quick tips on what health news busy editors at newspapers and magazines have an appetite for and what their "hot buttons" are for pitches. Editor’s note: For a top… Continued

Advertising Budgets Down 20% Hospital marketing budgets in the last few years haven’t budged much, increasing less than 2 percent from 1995 to 1996 to an average of $467,400, according to the most recent 1996… Continued

On The Radar Screen FedEx Delivers a Dose of PR With Letter to Employees Although corporate execs aren’t willing to reveal how much they paid, FedEx got its name in the papers Aug. 22 when… Continued

The editors of PR NEWS are proud to present three candidates for the PR Professional of the Year award, our annual honor for individuals who have exhibited leadership qualities and made significant contributions to the… Continued

David B. Kalis IBM When David B. Kalis became VP of communications for IBM in 1993, it was a time of challenge for the company, now headed by Louis V. Gerstner Jr. (who came on… Continued

To protect its 75-year-old turf as the preferred place to give birth, Columbia Wesley Medical Center embarked on a repositioning advertising/PR campaign that would restore its 60 percent market share and soften its high-tech, critical… Continued

Calendar September 11-12: Delahaye Group, "2nd Annual MeasureNet Conference," Portsmouth, 603/431-0111. September 16-19: IABC & MediaNet, "Touring Seminar Addressing New Rules for Business Presentations," Orlando (Sept. 16), Atlanta (Sept. 17) & Cleveland (Sept. 19), 800/776-4222.… Continued

Main Number – 202/434-6880 Editor – J. Henry Fenwick – 202/434-6830 Executive Editor – Richard Atcheson Managing Editor – Carol Simons Planning Editor – Karen Westerberg Reves Articles Editor – John Wood Senior Editors -… Continued