Uncategorized

David B. Kalis IBM When David B. Kalis became VP of communications for IBM in 1993, it was a time of challenge for the company, now headed by Louis V. Gerstner Jr. (who came on… Continued

As a sponsor of the upcoming Olympics games in Nagano, Japan and Sydney, Australia, Visa International [4824Z] is banking on generating wide-reaching media coverage. But Visa is competing not only with other Olympic sponsors vying… Continued

September 18: PRSA Boston Chapter, "The Changing Role of Communications: What Will You Be Doing In the Year 2007," Boston, 617/292-0470. September 29: National Investor Relations Institute, "The Nasdaq Stock Market," San Francisco, 703/506-3570. September… Continued

Fortune 500 Cos. Expansion Signals Healthy PR Future Executive recruiters and independent PR consultants might be encouraged by this finding from outplacement and career services house Drake Beam Morin: employment at the 30 largest industrial… Continued

September 7-10 Congress on Health Outcomes & Accountability; The Zitter Group. Washington, D.C. 800/270-8440. September 11-13 Leadership Through Conflict, Competition and Change. The American Health Quality Association. Pittsburgh, Pa. 202/351-5790. September 10-13 Second Annual Educational… Continued

Crisis Management AMA Calls Sunbeam Deal an ‘Error’ After being hit with a wave of criticism, the AMA is attempting to salvage its credibility and reputation by renegotiating the terms of the Sunbeam agreement. Under… Continued

As hospital identities are becoming blurred by the pervasive and unabating M&A trends, so is the definition of "director," the most common title for the individual that directs the marketing responsibilities (60%) for the facility,… Continued

After a decade of trial and error, marketing decision makers at pharmaceutical companies, biotechnology firms, insurance and managed care organizations attest that well-strategized and effectively executed PR campaigns can effectively promote therapies and health care… Continued

In the workers’ compensation marketplace, chiropractic care has been tolerated but not well regarded. This popular physical medicine treatment option often suffers from the stigma that "chiropractors never resolve claims, rarely file timely reports, and… Continued

When marketers at the Atlanta-based Cowan & Joseph (C&J) advertising agency got the assignment to launch the Beacon Eye Institute’s (Toronto) state-of-the-art laser vision correction facilities and services in this country, they zeroed in on… Continued