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Membership Jumps 50% to 18,000 Covered Lives When providers and physicians are the owners of a health plan, the credibility battle has to be fought on two fronts – with consumers and physicians. For Des… Continued

Having a compelling, information-rich Web site is only half the battle when you consider that your site will be among thousands of others in a given category. So how can surfers find you among the… Continued

Patients Trust Docs More Than Government with Records Where personal medical records are concerned, patients trust their physicians more so than the federal government, insurance companies or employers, according to a new national poll released… Continued

Enforcing a patient-sensitive hospital media relations policy often requires walking the fine line between promoting your hospital and protecting patient rights. For healthcare PR practitioners, part of this challenge lies in attempting to cull lasting… Continued

DESERT SPRINGS, CALIF. – Healthcare marketers are struggling to answer the question, "Who’s going to control the industry in the next century?," especially with the growing trend of physician practice management (PPM) companies soaring at… Continued

Targeting adolescents with public health messages often requires a fresh, youthful perspective that only a child can provide. For this "happy-go-lucky" target, healthcare messages are usually considered boring, uncool or scary. But adolescents can be… Continued

Given that the PR terrain is being dotted with more and more mergers and acquisitions (holding and parent companies such as WPP, Omnicom & Shandwick now own many of the major PR brands – Hill… Continued

On The Radar Screen CompuServe’s PR Forum: For Now, Business as Usual With the Sept. 8 news that America Online [AOL] will take over rival CompuServe [CSRV], it begs the question: What’s going to happen… Continued

Choosing the company that designs your annual report is more a science than it is an art. And it’s a science that hangs on one very delicate thread: timing. Without the right timing – that… Continued

Belk Mignogna Associates Phone: 212/684-7060 Clients: Morgan Stanley, Neiman Marcus & Dow Jones Fernandez Design Phone: 312/944-7003 Clients: Independent Sector, The National Puerto Rican Forum & Jam Productions Ltd. The Graphic Expression Inc. Phone: 212/759-7788… Continued