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Children’s Broadcasting Corp., 724 First Street North, Fourth Floor Minneapolis, Minn. 55401; Phone: 612/926-1280 Editor’s Note: The kids market has really taken off so there are countless ways you can try to get a plug… Continued

DESERT SPRINGS, CALIF. – Do you possess the right leadership skills for your corporate environment? PR pros looking to catapult their careers are often at a loss to confidently answer this pointed questions regardless of… Continued

If you’re trying to stay ahead of the learning curve when it comes to harnessing interactive technology, managing virtual offices and finding new ways to augment your employee-communications efforts, you need to view intranets as… Continued

On the Radar Screen In the Sept. 17 issue of The Washington Post, Burson-Marsteller took a hit when Al Kamen, writer of the "In The Loop" business feature, aimed some of his sarcasm at the… Continued

From the entire array of integrated marketing communications vehicles, PR is most often cited as being the most flexible, cost-effective and, most importantly, strategic. In fact, many Fortune 500 clients consider marketing public relations the… Continued

It’s relatively easy to get media coverage for celebrity events, a corporate crisis or even a plane crash. But what do you do when your client asks you to devise a campaign centered on aluminum… Continued

September 29: National Investor Relations Institute, "The Nasdaq Stock Market," San Francisco, 703/506-3570. September 30: National Investor Relations Institute, "Managing Shareholder Relations," San Francisco, 703/506-3570. October 1: National Investor Relations Institute, "Issues in Financial Disclosure,"… Continued

September 22-23 Branding Health Care. IBC USA Conferences, Inc. Southborough, Mass. 508/481-6400 Got A Date? We are currently compiling our 1998 Calendar of PR & Marketing Events. Please send us information about conferences, trade shows… Continued

An Eye On The Changing Healthcare Climate Who: HIP Health Plan of Florida (Hollywood, Fla.) assumed the membership of Sunrise Healthcare Plan of South Florida. When: Effective Sept. 1 Total PR/Marketers: 28 (HIP) Effect on… Continued

Legal Issues The News Monitor Sunbeam to Sue the AMA Over Sponsorship Deal The Sunbeam-AMA rift continues. Responding to the "AMA’s refusal to honor its contractual commitments" to sell its seal of approval to nine… Continued