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501 Second Street, #600 San Francisco, Calif. 94107-1453; Phone: 415/243-0500 Editor’s Note: It’s estimated that as many as 6 million people read PC World on a monthly basis. These editors are venerable experts in their… Continued

For PR execs who have decided to accept a new high-profile position either on the corporate or agency side, the first few months can make or break your reputation as a PR leader with strategic… Continued

You’ll have to wait a week! In the next issue, we’ll announce the 1997 PR Professional of the Year. Will it be David Kallis (IBM), Margery Kraus (APCO Associates) or Marilyn Laurie (AT&T)? If you… Continued

Edleman Inducted into Arthur Page Society’s Hall of Fame Daniel J. Edelman, founder and chairman of Edelman Public Relations Worldwide, was inducted Sept. 21 into the Arthur W. Page Society’s Hall of Fame at the… Continued

As an IR professional, you might have a better chance than you think when it comes to gleaning fair coverage from the relationships you have with analysts: based on First Call’s May 1997 five-point recommendation… Continued

Gary Black, Sanford C. Berstein, 212/486-5800 T. Anne Cox, Merrill Lynch, 212/449-1000 Steven Galbraith, Sanford C. Berstein Michael Goldstein, Sanford C. Bernstein J. William Gurley, Deutsche Morgan Grenfell, 212/469-5000 Weston Hicks, Sanford C. Berstein Mark… Continued

Now that your firm has sponsored a continuing education series in the local schools or held a meeting with civic leaders to determine the impact of your company on the community at large, it is… Continued

Analysts’ sell-side reports can be one of the most poignant indicators you have of how the financial community perceives the worth and health of your company. But more importantly, they are a test of the… Continued

On the Radar Screen In the Sept. 17 issue of The Washington Post, Burson-Marsteller took a hit when Al Kamen, writer of the "In The Loop" business feature, aimed some of his sarcasm at the… Continued

From the entire array of integrated marketing communications vehicles, PR is most often cited as being the most flexible, cost-effective and, most importantly, strategic. In fact, many Fortune 500 clients consider marketing public relations the… Continued