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In recent weeks, some of the 342 Columbia/HCA hospitals are dropping "Columbia" from their names. As the embattled hospital chain struggles to reshape itself under Dr. Thomas Frist’s new leadership, a recent trend of Columbia… Continued

Bids are due by Nov. 26 The nation’s second largest buyer of employee healthcare is calling on healthcare marketers to put on their thinking caps to solve some of the nation’s toughest healthcare problems. The… Continued

Healthcare PR & Marketing News has just released "The 25 Top Healthcare Case Studies, 1997 Edition." The report, which provides insight into some of the most innovative marketing and PR campaigns in the industry, is… Continued

Editor’s note: Vim & Vigor, McMurry Publishing’s flagship syndicated magazine, just increased its circulation to more than 1 million, making it the third largest consumer health magazine in the country. This glossy customized healthcare pub… Continued

The AHA’s Latest Patient Confidentiality Guidelines In the last issue, we covered generating positive hospital coverage and patients’ rights. Below are some of the latest guidelines issued by the American Hospital Association. Patient Condition: Patients… Continued

For PR execs who have decided to accept a new high-profile position either on the corporate or agency side, the first few months can make or break your reputation as a PR leader with strategic… Continued

You’ll have to wait a week! In the next issue, we’ll announce the 1997 PR Professional of the Year. Will it be David Kallis (IBM), Margery Kraus (APCO Associates) or Marilyn Laurie (AT&T)? If you… Continued

Edleman Inducted into Arthur Page Society’s Hall of Fame Daniel J. Edelman, founder and chairman of Edelman Public Relations Worldwide, was inducted Sept. 21 into the Arthur W. Page Society’s Hall of Fame at the… Continued

As an IR professional, you might have a better chance than you think when it comes to gleaning fair coverage from the relationships you have with analysts: based on First Call’s May 1997 five-point recommendation… Continued

Gary Black, Sanford C. Berstein, 212/486-5800 T. Anne Cox, Merrill Lynch, 212/449-1000 Steven Galbraith, Sanford C. Berstein Michael Goldstein, Sanford C. Bernstein J. William Gurley, Deutsche Morgan Grenfell, 212/469-5000 Weston Hicks, Sanford C. Berstein Mark… Continued