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The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.

1. Pinterest’s new features for businesses include a microsite with brand case studies and best practices. (p. 1) 2. In emergency situations that can change rapidly, it’s best to have back-up pitches for the media.… Continued

According to the 2012 Cone Communications Holiday Trend Tracker, consumers want more information about how their purchases will make a difference (top); and cause-related purchases will make them feel good during the holidays. â–¶ Social… Continued

New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).

Presenters at the Association of National Advertisers’ Creativity Conference say that,  in the quest for compelling storytelling, showing failure isn’t a bad thing.

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Powerful engagement opportunities exist with young adults by leveraging their deep commitment to social causes, finds a TBWA global study released in November 2012. Nearly three-quarters (71%) of young adults prefer to buy from a… Continued

A new PR News/CAPRSA study asks key questions about planning and budgeting, and surprisingly, nearly 55% use an informal planning process.

â–¶ Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study,… Continued

1. Nearly 55% of PR execs say their planning and budgeting process is largely informal. (p. 1) 2. Two-thirds of e-mails sent out for communications campaigns are irrelevant. (p. 1) 3. The top three Breakout… Continued