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Media Relations Takes On New Meaning in Reaching Gen Y

December 26th, 2012 by

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.

Happy Holidays! Now Get Back to Monitoring Your Social Channels

December 21st, 2012 by

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?

Post-Newtown, Entertainment Biz Needs Cohesive Messaging

December 20th, 2012 by

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.

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December 19th, 2012 by

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PR Hiring Uptick Unlikely in Q1 of 2013

December 19th, 2012 by

A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.

Wal-Mart Braces for More Fallout From Mexico Corruption Crisis

December 18th, 2012 by

The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.

‘SNL’ Strikes the Right Tone in Response to Newtown Shootings

December 17th, 2012 by

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.

Improving PR’s Cred and Better ROI Generation on the Agenda for 2013

December 17th, 2012 by

The PR News Advisory Board weighs in on how PR fared in 2012, and what you can expect as a PR pro in 2013.

Quick Study: Companies May Be Wasting Millions on CSR Initiatives; Reaching ‘Ungettables’: Best Place Is At the Gas Pump

December 17th, 2012 by

â–¶ Public Questions CSR Motives of Top Companies: Many of the world’s 100 most reputable companies have little to show for the millions of dollars they spend on Corporate Social Responsibility initiatives, according to the… Continued

Long-Form Videos Boost YouTube Viewership

December 12th, 2012 by

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?