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According to the Direct Marketing Association Inc.’s survey of 1,200 online consumers, based on results from America Online’s [AOL] "Opinion Place" research earlier this year, 58 percent of respondents said they have made an interactive… Continued

Outsourced PR specialists and corporate communicators for food companies are going to be devoting more time and resources to damage control and reputation management if a new survey holds true, according to CMF&Z Public Relations,… Continued

Although the American Hospital Association is targeting hospital and health system leaders with these guidelines, their execution requires key PR/marketing input and strategy during the contemplation stage of new ownership. Here’s a heads up on… Continued

Demonstrating that you have PR/marketing leadership skills requires more show than tell, it often means putting pen to paper to visualize the steps necessary to achieve your "big picture" goals. When Deb E. Atchley, director… Continued

After showing record losses of $13 million in 1996, the writing was on the wall for the University of Michigan Medical Center (UMMC), based in Ann Arbor, to tighten its spending by cutting $200 million… Continued

To help diabetes sufferers get their disease under control, the New York-based healthcare agency Consumer Healthworks used a wake-up call approach in its national DTC print roll out of Glucophage, an oral diabetes medication by… Continued

Most HIV-Infected Americans are Aware of Their Status AIDS awareness is at an all-time high for those who carry the HIV infection, according to the latest research from the Centers For Disease Control and Prevention.… Continued

In recent weeks, some of the 342 Columbia/HCA hospitals are dropping "Columbia" from their names. As the embattled hospital chain struggles to reshape itself under Dr. Thomas Frist’s new leadership, a recent trend of Columbia… Continued

Bids are due by Nov. 26 The nation’s second largest buyer of employee healthcare is calling on healthcare marketers to put on their thinking caps to solve some of the nation’s toughest healthcare problems. The… Continued

Healthcare PR & Marketing News has just released "The 25 Top Healthcare Case Studies, 1997 Edition." The report, which provides insight into some of the most innovative marketing and PR campaigns in the industry, is… Continued