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Marv Watch: The Best Advice

October 6th, 1997 by

During our online sojourns, we came across this beauty on People’s Web site: The Associated Press reported that one expert advised that Marv Albert’s next PR move should be to go to Barbara Walters or… Continued

The Drill on Crises: A Guide on What to Do – And Not to Do

October 6th, 1997 by

Crisis plans, no matter how well thought out, don’t amount to much if they haven’t been put to the test. So to find out if your plan passes muster, it’s smart to devote four to… Continued

Eddie Bauer’s PR for Courtroom Battle Still Cloaked in Secrecy

October 6th, 1997 by

So far, mum’s the word from Eddie Bauer, which last week was in the throes of a court case based on allegations that a teenager wearing an Eddie Bauer shirt was charged with shoplifting because… Continued

In Kid-Targeted Safety Campaign, Chrysler Happily Takes Back Seat

October 6th, 1997 by

It’s been a vexing situation for the automobile industry: air bags, originally designed to protect passengers, were found to cause injury and even death to small children who were sitting in the front seat when… Continued

Calendar

October 6th, 1997 by

October 7: Women Executives in Public Relations, "Season Kickoff Event" to announce new board, New York, 203/226-4947) October 7: Global Technology Communications, "Global Information Technology Marketing/Public Relations," Redwood Shores, Calif., 415/638-3416. October 14-17: Institute for… Continued

Nat’l Foundation Study Shows Women Using Internet More.

October 6th, 1997 by

In other cyber news, a just-released study by the National Foundation for Women Business Owners debunks some myths about how technology- and Internet-savvy women really are (it’s typically been reported that men have embraced online… Continued

Setting up Shop On the Internet Likely to Include Cust. Relations

October 6th, 1997 by

According to the Direct Marketing Association Inc.’s survey of 1,200 online consumers, based on results from America Online’s [AOL] "Opinion Place" research earlier this year, 58 percent of respondents said they have made an interactive… Continued

Survey Shows Food Safety Increasing Concern

October 6th, 1997 by

Outsourced PR specialists and corporate communicators for food companies are going to be devoting more time and resources to damage control and reputation management if a new survey holds true, according to CMF&Z Public Relations,… Continued

Media Insight

October 6th, 1997 by

Editor’s Note: We’re not exaggerating when we tell you that out of the dozens of newsrooms, broadcast centers and TV production boutiques we’ve attempted to gain entree, that this bunch (the paper has a daily… Continued

Thomas Harris Survey Shows PR Budgets on the Rise

October 6th, 1997 by

The tide’s turning – and PR’s getting a bigger slice of the financial pie. That’s according to a just-released survey that reveals in-house and agency budgets have increased 30 percent in the past year. The… Continued