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The CEO Credibility Quiz

January 12th, 1998 by

We’re sure that when left alone in their corporate chambers, CEOs have to attach some professional analyses to how their leadership and reputation-management skills stack up – after all, no one’s perfect, right? So to… Continued

The News Monitor

January 8th, 1998 by

Quality Initiatives The Nation’s Top 100 Hospitals Named for 1997 The 1997 list of the nation’s top 100 hospitals were released earlier this month by William M. Mercer, an Atlanta-based human resource consulting firm and… Continued

Calendar

January 8th, 1998 by

January 12-14 Integrated Healthcare Symposium’s Governing Integrated Healthcare Systems. Naples, Fla. 909/336-1567. January 22 Medical Marketing Association’s Regional Conference. Cambridge, Mass. 415/764-4807. March 29-April 1 The Alliance for Healthcare Strategy and Marketing’s 1998 Annual Conference.… Continued

Hot Online Tools

January 8th, 1998 by

A new online interactive survey that targets the home care and hospice industry is available via a collaborative effort between MSB Associates, Interactive Solutions (Needham, Mass.) and IBM Global Healthcare (Boston). The survey of more… Continued

Briefing the Media

January 8th, 1998 by

For Jerry Franz, national VP of communications and programs for the American Diabetes Association, getting local and national reporters fully prepped on new studies and major research findings ideally requires a 10-day lead time. When… Continued

Calif. Immunization Program Boosts Rates with House Calls

January 8th, 1998 by

To boost childhood immunization rates in Sacramento, Calif. beyond the state’s 53% norm, Blue Cross of California’s (BCC) developed a multi-level immunization program that led to 62% of its 2-year-olds getting immunized. The innovative program,… Continued

On the Pulse: Healthcare Trends and Surveys

January 8th, 1998 by

Hospital Stays Are Shorter in Low Managed Care Markets Bottomline-savvy executives in low managed care markets can be encouraged by a new book on length of stays published by The Center for Healthcare Industry Performance… Continued

New Survey Finds Health Information Credible But Confusing to Consumers

January 8th, 1998 by

WASHINGTON, D.C.- A new survey recently confirmed that the media is the primary source for health and medical information for many consumers and found that one in three Americans crave more information. Given this growing… Continued

Special Outlook Report: Experts Speak Their Minds on Marketing/PR in 1998

January 8th, 1998 by

The Hot Issue Could Be a Cold Shoulder From the Public Rick Wade, senior VP for communications at the American Hospital Association, 202/626-2339 Expect to see healthcare issues in the public spotlight – in the… Continued

Media Insight: The Washington Post

January 8th, 1998 by

The Washington Post 1150 15th Street, N.W. Washington, D.C. 20071-0002 Editor’s note: For a top daily that cranks out some of the country’s most respected and widely read health and medical news, Washington Post editors… Continued