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If you are thinking about taking the lead on health information in your area, make sure it’s a "natural position" for your health organization to take, says Virginia Hunt and Jay Caughlin, who headed up… Continued

Measurement has always been somewhat of a needle in a haystack – the most elusive of PR chores to standardize and prove. But media analysis today is increasingly being based on management perspective and establishing… Continued

To secure its state funding of $19 million, the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its communications plan to become the health information leader for the state… Continued

Jan. 6: "Lobbying Clinic On State And Local Governments," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org. Jan. 6-9: "Introduction to Investor Relations," National Investor Relations Institute, Loews Hotel, Santa Monica, Calif., 703/506-3570, http://www.niri.org.… Continued

New Title? Not Necessarily: More Bang for the Buck Executives’ Greatest Anxieties About Job Security 1997 1991 1989 Loss of job due to acquisition or merger 51% 45% 54% Burnout 24% 12% 25% Being fired… Continued

One of the realities of PR – in fact of any service business – is that you are primarily selling ideas in the form of solutions. And, you’re not alone. Just take a look at… Continued

Nissan Drives the PR Pack When it Comes to Community Relations For any major corporation netting in the millions of dollars in revenue every year, allotting six figures for a PR campaign might seem like… Continued

Executive recruiters report that female PR executives are making 90 cents on the dollar when compared to men’s salaries. In a 1996 survey released by PRSA, however, those numbers were much lower. (Weighted Base) Median… Continued

Crises: From Sagging Stocks To Environmental Woes Concerns raised by companies analyzing indicate how varied the view of the contemporary crisis is, according to a just-released segment of the "Corporate Communications Benchmark 1997." The study… Continued

450 W. 33rd Street New York, N.Y. 10001-2681; 212/210-1585 Editor’s Note: Forgive the New York stereotype, but we expected these New York newshounds to be a little more on the aloof side and we were… Continued