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Maximizing executive speaking engagements is becoming more of a proactive exercise in strategic planning than cherry-picking the plum invitations from organizations that have sought out your CEO or top executives. For targeted executive exposure, this… Continued

Jan. 13: "Workshop: When You Are The Spokesman," Public Relations Society of America – National Capital Chapter, Capitol Hilton, Washington, D.C., 703/691-9212, http://www.prsa.org. Jan. 13-15: "The 1998 Summit on Linking Career Development with the New… Continued

On the IR Front Financials – Not Technology – Tops Corp. Comms. Concerns Corporate financial health will be the reigning concern for corporate communicators in the next several years, with issues as pressing as corporate… Continued

Canadian Broadcast Corp. CBC Network TV News: P.O. Box 500, Station A, Toronto, Ontario, Canada M5W1E6 Editor’s Note: Everyday, Canadian Broadcast Corp. TV is the source of news for millions across the globe and because… Continued

We’re sure that when left alone in their corporate chambers, CEOs have to attach some professional analyses to how their leadership and reputation-management skills stack up – after all, no one’s perfect, right? So to… Continued

PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer tips and tactics on preparing for a crisis,… Continued

If you spend a lot of time laboring over the content of your annual report and haven’t been sold on the power of photography, it’s time to rethink that take: According to Potlatch Corp., which… Continued

Opportunity doesn’t "knock" at trade shows and conferences for PR pros, it bangs you over the head and yells "Come and get it!" Top media and highly sought-after thought leaders are all there as a… Continued

On the Radar Screen Southwest Heads List of ‘Best Cos. to Work For’ If you’re in PR, this is the kind of media attention you dream of: recognition that comes without the painstaking effort of… Continued

How Hormel Foods Corp. is protecting one of its major trademarks underscores the delicate balance between protecting your brand and understanding the power of the public domain. And how crucial it is to find strategies… Continued