Burger King scotched its Have It Your Way slogan back in 2014, but it still urges customers to personalize their burgers. That was part of the conception behind a recent campaign in Spain, where the brand’s Instagram account polled visitors to pick their favorite toppings in exchange for a free Whopper, customized with toppings from the survey. The effort turned out to taste good for both the brand and Instagram respondents.
Podcasts remain a niche marketing tool, though they can be an attractive element. Those who listen to them regularly often take in some 7 shows each week and tend to stick through the entire podcast. The demo is young and male, a marketer’s delight.
A Personal Blog Network (PBN) is a network of sites that you control which are designed to direct links to a site that you’re monetizing. If you have an existing PBN, or are building one up, you’re going to need to take steps to ensure your digital presence is effective, safe and secure. Here are five tips in setting up your PBN.
Perhaps Google’s short explanations of why it has chosen a story for you will make the wall between Google and users less opaque. For the moment, however, neither Google nor any other social media powerhouse has explained exactly how it determines news story recommendations, search results or ad placements. The latter two, search and ads, as well as optimizing site content were among the topics discussed during PR News’ Boot Camp: Google for Communicators last week in NY. As such we asked several PR pros about navigating the frosted-glass barriers surrounding Google searches and AdWords, its online advertising service.
When it comes to online advertising (outside of social media) there are few better places to be than on Google. The search giant is so essential to the daily lives of connected individuals that few can go a full day without jumping on the search engine to satisfy a craving for information. Luckily it’s not hard to get in front of the 40,000 searches Google handles every second. Google’s AdWords tool lets organizations piggyback on user activity on the search engine to put ads in front of the right people at the right time.
With 8 billion average daily video views on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube ever second, the path ahead for brand communicators seems clear: commit to video. But with that much video in the social ecosystem, how can you compete, especially when videos taken during a Beyoncé concert September 10 showing a pre-arranged marriage proposal for her dance captain receive more than 5 million views? We asked PR pros with video expertise and restricted the conversation to brand video on Facebook and YouTube.
Harnessing the potential of the communications/IT nexus is all about authentic relationship building and professional respect. Being a great teammate makes all the difference, regardless of your position. At the very least, PR pros should work on their (yes) communications skills with their IT counterparts so they can establish a true partnership with common goals.
How does a brand, perhaps lacking a big budget for video production, enter the world of video on social platforms? Many experts say brands can produce videos relatively inexpensively. And while outstanding special effects and editing are no doubt attractive, many believe a creative concept and excellent storytelling can overtake expensive production values.
Like all social media platforms, Snapchat is tweaking itself, and the social community responds with changes of its own. Just weeks ago it was accurate to say Snapchat contained no e-commerce ads, that it averaged 8 billion daily views and that curated content on the evanescent platform was strictly verboten, a liability for brands intent on having maximum control of the message. Each of those statements now is untrue. Quickly to the first two: Snapchat began accepting e-commerce ads May 1 and it now says it is averaging 10 billion views daily. While those first two points are important to brand communicators, especially those interested in speaking to a millennial demo, the curated content piece may be the most important.
Your brand can ignore Snapchat if it wishes, yet with 10 billion daily views and growing (it was 8 billion just a few months ago), concentrated largely in a very young, highly desirable demographic, it might not be the greatest idea. OK, perhaps your brand isn’t ready to join the Snapchat foray today. Fine. That’s reasonable, Gavin Donovan, digital strategy lead, Mission Foods, told attendees during a PR News Digital PR& Marketing Conference in Miami Beach June 7.