Social Media & SEO

There are myriad ways brands can deliver key messages to target audiences. Yet some brands insist on taking a cookie-cutter approach to content creation. Just as the press release is evolving slowly with the addition of immersive material, branded content producers will need to take risks to earn audience engagement.

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than… Continued

Americans sometimes look admiringly at their more civil British cousins. More civilized isn’t quite how we’d describe the penalties Britain’s Competition and Markets Authority brandished in the direction of celebrity influencers the other day. The U.S. and its Federal Trade Commission seem far more civilized in their treatment of influencers.

If you’re a Page manager for your brand, and you’ve got a new tab to the right of “Insights” on your dashboard, you’re in trouble. Facebook’s new “Page Quality” tab will appear “when we remove certain content that goes against our Community Standards and when we reduce the distribution of posts that have been rated false by a third-party fact-checker,” the social giant said in a news release. Additionally, the network updated its recidivism policy to combat the practice of users creating duplicate pages to continue to promote banned content.

Starting on Jan. 18, YouTuber Harry Brewis, known as Hbomberguy to his fans, streamed a Twitch marathon while he played Nintendo 64’s Donkey Kong. The live gaming event raised $340,000 for a nonprofit. Here are three elements that contributed to its success—and that communicators can consider leveraging, should they choose to experiment with Twitch to reach a young audience.

You can now find and reach almost anyone through social media, making it a quick and easy way to pitch. But should you? Likely, you’ll succeed only if you’re working on an important story that’s on a journalist’s beat. Here are some tips for getting it right.

A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.

In this short video, Emma Monks of Crisp mentions that brands often fail to consider the risks of working with influencers.

In the last few weeks, AOC has seen a high school video go viral (and combated the backlash), been interviewed on “60 Minutes” and has collected myriad headlines in top-tier publications. In other words, she’s a PR professional’s dream, racking up consistent wins in the mainstream media and on social. So how has AOC come to dominate the digital space? Here are 3 ways the politician is leveraging communications best practices to grow her digital footprint and own the news cycle.

For communicators, the Defense Department’s recent Twitter gaffe smacks of a common issue: How can regulated industries—like defense, for instance—inject humor and fun into their social media presence without taking unnecessary risks? Luckily, there are a few steps PR professionals can take to ensure their brands’ tweets don’t land them in hot water in 2019.