Social Media & SEO
How Facebook, Twitter, Instagram and LinkedIn Measure Up [INFOGRAPHIC]
August 23rd, 2018 by Hayley JenningsThough social media marketing is vital to the success of any business, staying abreast of changing trends can be a challenge. To help communicators keep up, Pan Communications has released an infographic of user and marketing data for Facebook, Twitter, Instagram and LinkedIn that shows how much things have changed in the past year.
4 Ways to Optimize Your Social Strategy Using Facebook Analytics
August 16th, 2018 by Justin JoffeIt’s through listening to the data, selecting your audiences carefully, experimenting and not being afraid to fail that social communicators can figure out what actually matters for them.
Is Google Sharing Your Location Data With Advertisers?
August 14th, 2018 by Hayley JenningsAn exclusive Associated Press investigative report on August 13 revealed that “many Google services on Android devices and iPhones store your location data even if you’ve used a privacy setting that says it will prevent Google from doing so.” The investigation was confirmed by computer-science researchers at Princeton.
After Twitter’s Bot Purge, Here’s What Its Decline in Monthly Active Users Looks Like
August 14th, 2018 by Justin JoffeThis past July, Twitter released its Q2 earnings in a letter to shareholders, offering a mostly positive outlook for brands with followers on the platform. Aside from a dip in stock prices after the platform conducted a massive purge of automated bots earlier in the month, and a 19% decline in shares—the platform’s biggest dip since October 2016—the rest of the earnings report is good news for communicators who invest resources in Twitter campaigns.
10 Tips to Get the Most Mileage With Social Video
August 13th, 2018 by Seth ArensteinWith 8 billion average daily views of video on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube every second, you’d need to live under a rock not to see social video becoming a preferred medium for storytelling. But how can your brand’s videos compete with excessive noise in the market? Here are ten tips that will ensure your social video garners engagement.
Moment-Based Marketing: How to Be Part of What’s Happening on Twitter
August 13th, 2018 by Caitlin Angeloff, Global Head of Social Strategy & Operations at DocuSignAt the PR News Social Media Summit, Twitter’s Nina Mishkin and Dropbox’s Susan Chang spoke on the necessity of capturing attention in a crowded timeline, the importance of proactive social care and how brands today need to thoughtfully participate in cultural moments. Knowing that marketing your product and its features are table stakes, here is what it takes to stand out, win the moment and the customer on Twitter in today’s attention-based economy.
How to Drive Meaningful Interactions Through Your Social Media Content
August 9th, 2018 by Caitlin Angeloff, Global Head of Social Strategy & Operations at DocuSignAs communication professionals, we’ve heard it before: Don’t try to tell every story. Tell the stories that matter. From creating content that’s in line with your brand identity, to placing trust in your social following, influencers and partners to co-create and amplify content, it’s more important than ever to be relevant or risk being scrolled past in consumers’ news feeds. Here’s how you can cultivate meaningful connections with your social content.
Snapchat, Facebook and Twitter Report Declining User Numbers
August 8th, 2018 by Hayley JenningsThough daily social media use is ingrained in many peoples’ lives, it seems that major social media companies may have reached a saturation point when it comes to adding new users—at least in a few markets. Facebook, Twitter and Snapchat all reported stagnant or declining user numbers in the second quarter of 2018, prompting speculation about whether they had reached their growth limits.
How to Leverage Interactive Content in Your Press Release
August 3rd, 2018 by Justin JoffeIf you’ve watched a television show on-demand or streamed a popular YouTube video over the last few years, you’ve also likely been prompted to interact with a video ad. Given that engagement is a far more telling insight than mere views, the benefits of having your audience interact with your content are numerous. Interactive content generates four to five times more page views than static content according to LinkedIn, thus facilitating the first, and one of the most challenging, steps in the customer journey—engagement.