Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.
Social Media & SEO


Maximizing Executive Social Media Engagement to Amplify Company Messages
May 10th, 2023 by Tai NicholsExecutives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences
May 4th, 2023 by Tai NicholsBy tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement.

Top Five Tips: As Twitter Changes, so Does Pitching
April 25th, 2023 by Nicole SchumanWith the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

How Brands Can Benefit from Embracing TikTok
April 17th, 2023 by Tai NicholsAs brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

Learning About LinkedIn: LinkedIn Live Best Practices
April 12th, 2023 by Nicole SchumanLinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

How Brands Can Make the Most of Microtrends
April 11th, 2023 by Nicole GreenWith all the hype associated with microtrends, how much attention should brands be paying to these moments?

Explainer: What is Deinfluencing?
April 10th, 2023 by Erika BradburyEven experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Maximizing the Potential of User-Generated Content
April 6th, 2023 by Tai NicholsBy following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.

An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts
April 6th, 2023 by Nicole SchumanFrom a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.