Social Media & SEO

Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.

Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement. 

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

With all the hype associated with microtrends, how much attention should brands be paying to these moments?

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.

From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.