Social Media & SEO

Winner: MWW From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space. The… Continued

Winner: Airfoil Airfoil continues to cultivate its communications efforts on the consumer-marketing front. For example, when eBay wanted to engage parents of young children to sell products on the website, the online auction giant called… Continued

Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.

Here’s a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users.

When the Office of the Director of National Intelligence in August rolled out a Tumblr blog about the work of the nation’s intelligence community, it was just the latest in a growing list of U.S. government blogs on Tumblr. The feds now have more than 30 Tumblr blogs, including blogs for the Defense Department and the Internal Revenue Service, according to The New York Times.

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.

In 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?