PR pros know using unethical shortcuts to gain earned media isn’t useful long-term. Instead, add Brain Engine Optimization (BEO) and backlinks to your SEO toolkit makes for a much better approach.
Social Media & SEO
A Winning Formula for Media Placements: SEO, Backlinks and ‘BEO’December 7th, 2022 by Jamie Kightley
Proactive Approach and Monitoring are Best Defenses Against MisinformationDecember 6th, 2022 by Seth Arenstein
Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.
Simplicity, Holiday Imagery and Trolling Create High Engagement on Social Ahead of the HolidaysDecember 5th, 2022 by Erika Bradbury
Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal CommunicationDecember 2nd, 2022 by Seth Arenstein and Nicole Schuman
Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
How to Prepare: Brands, Social Media and the HolidaysNovember 22nd, 2022 by Nicole Schuman
PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays.
How Ukraine’s Social Media Playbook Bolsters Western SupportNovember 10th, 2022 by Alden Daniel
Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.
What Do Twitter’s Blue Check Mark Changes Mean for Brands?November 8th, 2022 by Nicole Schuman
Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.
Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the CategorySeptember 30th, 2022 by Erika Bradbury
Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.
Delicate Balance: PR Sees Vetting, Contracts and Creative Freedom as Best Approach with InfluencersSeptember 30th, 2022 by Erika Bradbury
In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.
How Cox Communications Deploys a Framework on Social IssuesSeptember 27th, 2022 by Erika Bradbury
Cox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.