Social Media & SEO


Tips for Getting the Most SEO Value from Your PR Placements

August 4th, 2021 by

Congratulations, you’ve placed a thought-leadership article in a top publication. But have you made sure it’s optimized for SEO? Here are a few easy tips that can help.

influencer showing off vaccine band-aid against yellow background

To Give Young People a Shot, Authorities Ramp Up Influencer Efforts

August 2nd, 2021 by

As the U.S. struggles to fully vaccinate young Americans, communicators and influencers shed light on best practices for combating misinformation and promoting the shot to young people.

Prior to Wave of Delta Variant Concern, Students Seemed Optimistic about Returning to Campus

August 1st, 2021 by

As is our end-of-summer tradition, we asked data partner Shareablee to look at consumer engagement with back-to-school social posts. The data were provided exclusively to PRNEWS and predate the late-July CDC mask advisory the Delta variant spurred.

How to Find a Niche Idea for Your Podcast

July 30th, 2021 by

Podcasting took a hit at the pandemic’s start. Downloads were off some 10 percent in March 2020. This likely came because fewer people were commuting as WFH rose. This, however, didn’t stop people from starting… Continued

LinkedIn logos piled on top of one another

#SSU2021 Speaker Q&A: CompTIA’s Kelly Stone on Leveraging LinkedIn

July 27th, 2021 by

CompTIA’s Kelly Stone offers a sneak peek of her LinkedIn session at Social Shake-Up 2021.

Getting Your Social Media Reports and You Out of a Rut

July 14th, 2021 by

It’s time that social media managers admit our dirty little secret. You know. It’s the thing nagging at you that you’re not sure how to fix. It’s often overlooked, but it may be slowing your… Continued

Social Engagement with Tokyo Olympics Down 75% vs 2016 Summer Games in Rio

July 1st, 2021 by

With the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.

Why Tillamook Used a 92-Year-Old to Scoop Its Creamy Story

June 30th, 2021 by

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.

Woman using mobile phone for checking social media

Report: Focus More on Facebook, Customer Service Efforts on Social in 2021

June 15th, 2021 by

A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.

Plank Study Shows Importance of Ethics Training for Handling Social Media Issues

June 15th, 2021 by

For communicators, ethics permeate their daily activity. A new study reveals just how much