Social Media & SEO

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Developing an SEO Strategy to Mitigate Reputational Harm

June 5th, 2024 by

Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.

PRNEWS Announces 2024 Top Women in PR

June 4th, 2024 by

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

opening a phone to see social media apps, which users may open to search topics

Social Search: How Users are Turning to Social Media for Information and Discovery

May 24th, 2024 by

If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?

Scarlett Johansson is not happy that OpenAI released an AI voice very similar to her own.

PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers

May 23rd, 2024 by

This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.

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Finding PR and Community on Reddit

May 17th, 2024 by

PRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit. 

e.l.f. Beauty's Too Many Dicks campaign on display in New York City's financial district shows the lack of diversity on corporate boards.

PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance

May 16th, 2024 by

This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion. 

Get the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns

May 13th, 2024 by

Following are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.

Tik Tok application icon on iPhone screen. Tiktok Social media network.

PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement

April 25th, 2024 by

This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.

PRNEWS Announces Winners of 2024 Digital Awards

April 25th, 2024 by

PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.

lady with brown hair shouting into megaphone, advocating for a brand

How Brands Win: Influencers Are Out. Advocates Are In.

April 22nd, 2024 by

Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.