Social Media & SEO

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry. 

This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA. 

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

Industry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday  afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.

PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.

This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.