Social Media

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Twitter CEO: Editable Tweets Could Be On the Horizon

November 13th, 2018 by

Imagine a world where your pre-coffee company tweet, sent with an accidental typo, could be edited before the world sees it. That world could be coming sooner than you think, after Twitter CEO Jack Dorsey hinted at a soon-to-come feature. Here are four elements of the change for communicators to be aware of.

3 Social Media Metrics That Will Matter to Your C-Suite

November 6th, 2018 by

Even the most adept social media professional can struggle to effectively show their C-suite why their contributions matter. But these conversations are an unfortunate reality, so here’s how you can determine which metrics are right for your brand and how to explain these metrics in a way the C-suite understands.

The Best Times to Post on Facebook, Twitter, LinkedIn, Instagram and Pinterest [INFOGRAPHIC]

November 5th, 2018 by

Content may be king, but even top-notch content needs to be timed strategically in order to get seen. As new social platforms grow in prominence and user habits shift, it’s worth periodically evaluating your posting cadence and strategy. Here’s a handy guide to keep in your back pocket for the best posting times on Facebook, LinkedIn, Twitter, Instagram and Pinterest in 2018.

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How 4 Shifts at Facebook Will Affect Communicators

November 1st, 2018 by

Facebook has reported slow growth this quarter, most likely a result of the data leaks, fake news and hate speech the embattled platform has faced over the last two years, not to mention a saturated global user base. But in its quarterly earnings call, Mark Zuckerberg spoke to four new directions Facebook is headed, all of which will affect how communicators approach the platform. Here are some of their implications for communicators.

Pumpkins carved for Halloween.

How Halloween Can BOO-st Your Brand

October 31st, 2018 by

With Americans set to spend some $9 billion on Halloween this year, it could be a great time for brands to bewitch their followers with creative and spooky communication, argues Bell social media manager David Wolpert. Don’t be a zombie, entice influencers to inject some life (or afterlife) into your brand’s message.

These Are the Most Watched Types of Social Video [INFOGRAPHIC]

October 29th, 2018 by

Asked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.

Apple’s Tim Cook Proposes U.S. Version of GDPR at Data Protection Conference

October 25th, 2018 by

Apple CEO Tim Cook took to the stage at Wednesday’s International Conference of Data Protection and Privacy Commissioners open session and took a pot shot “platform and algorithms” that “weaponize personal data,” as senior executives from Facebook and Google watched in silence. His words support the increasingly popular belief among communicators that social media regulation will actually be good for the big platforms, as it leads to improved user trust.

5 Tips for Making Your Social Marketing Stick on Pinterest

October 24th, 2018 by

For many brands, Pinterest doesn’t even register on their social marketing radar. But this could be a huge mistake. Though Pinterest only has 200 million monthly active users (compared with Facebook’s more than two billion), the platform remains one of the best in terms of return on investment (ROI). So, while the reach of posts on platforms like Instagram and Twitter may be larger, Pinterest could have a bigger impact on your organization’s bottom line. Here are five tips for social marketing success on Pinterest.

5 Simple Ways to Boost Your Brand on Twitter

October 23rd, 2018 by

We know how easy it can be to torpedo your brand or reputation on Twitter. Like most things on the Internet, though, Twitter is a double-edge sword that also can promote your brand. 5WPR CEO Ronn Torossian offers five easy tips to help make your brand’s Twitter presence a success.

Why Reddit Should Be a Part of Your Social Listening Arsenal

October 22nd, 2018 by

As of Oct. 2018, Redditis the fifth most popular website in the United States, with a total worldwide monthly user base of more than 330 million people. So, it’s not hard to see why Reddit is known as “The Front Page of the Internet.” The quality of conversation on Reddit and the aversion to promotional content actually makes it a fantastic tool for social marketers to know what’s happening in regard to your brand and the industry at large.