Social Media

Facebook Misinformation

Poll: American Public Shows Little Faith in Tech Companies Combatting Misinformation

September 14th, 2020 by

Social media platforms have a lot of work to do in the way of gaining trust from the American public. A recent survey from Pew Research Center shows that “Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so.” 

influencer concept, sunglasses on a trendy statue

#SSU2020 Speaker Q&A: Tracey Del Moral on Influencer Marketing

September 14th, 2020 by

In this Social Shake-Up 2020 preview, we catch up with brand strategist Tracey Del Moral on the latest in influencer marketing. On her mind? Campaigns that illustrate meaningful diversity, equity and inclusion, dialing in key performance indicators and looking for brand ambassadors in unlikely places.

FB Political Ad Ban: A Good Look or Too Little, Too Late?

September 3rd, 2020 by

Facebook announced that it will halt all publishing of new political advertisements in the week leading up to the November presidential election. This comes on the heels of concerns of how Facebook could be used to impact an election. Facebook CEO Mark Zuckerberg also issued a warning regarding potential unrest over election results and processes. 

LeBron James

It’s Good to be The King: Lakers’ Twitter Feed Dominates First Seven Months of 2020

September 1st, 2020 by

Consumer engagement with the Twitter feed of the Los Angeles Lakers topped the sports teams and leagues that Shareablee tracked for the first seven months of 2020. Yet, LeBron James’s Twitter feed has a larger audience than either his employer or the National Basketball Association.

Social Shake-Up

[VIDEO] PRNEWS Talks to Brian Fanzo, Host of Social Shake-Up 2020, About Virtual Events

August 31st, 2020 by

In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at PRNEWS and sister brand The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on video storytelling in the COVID era.

#SSU2020 Speaker Q&A: Kristi Daraban on Social Media Monitoring

August 27th, 2020 by

In this installment in our interview series with speakers from the upcoming Social Shake-Up we ask Kristi Daraban, AVP, social media, at Nationwide, about the finer points of social media monitoring. For a deep dive into social content, strategy and measurement, register today for The Social Shake-Up, scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).

SSU2020

#SSU2020 Speaker Q&A: Sierra Barter on Staffing a Social Media Team

August 20th, 2020 by

We get inside the head of Sierra Barter, social media manager at AAA Northeast, who will speak at The Social Shake-Up about creating great social media teams. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which is scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).

Gen Zer’s View: PR Needs to Prompt Social Conversations About Change

August 18th, 2020 by

Engaging content can not exist in a vacuum. It must respond to the times that created it, argues Thomas Gillespie, a PR pro fresh from an internship. In an age where politics, culture, entertainment and mass movements merge, PR pros must be quick, thorough and compassionate. They must lead the conversation, not react to it.

Herman Cain

Raising Cain: Former CEO’s Posthumous Tweets Cause Confusion

August 13th, 2020 by

Casual Twitter scrollers may have noticed a tweet from Herman Cain, the now-deceased former C.E.O. and 2012 presidential candidate. The tweet linked to a new Trump campaign ad, discrediting Joe Biden. Needless to say, many Twitter users were shocked and confused at this attempt to raise Cain.  

SSU2020

Q&A: Hashtag Legal’s Jamie Lieberman on Social Media Policies

August 10th, 2020 by

This year’s Social Shake-Up cast is made up of marketing and communications professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. Today, we hear from Jamie Lieberman, owner of Hashtag Legal, a law practice that specializes in digital media. As part of the Shake-Up, Jamie will be speaking on the elements that make for a successful social media policy.