Social Media & SEO

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E-commerce and PR: A Symbiotic Relationship

March 19th, 2024 by

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

iPhone with TikTok app logo on the screen. red-blue background

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR

March 14th, 2024 by

This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators

March 11th, 2024 by

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.

How to Counter a Deepfake Narrative With Crisis Communications

February 26th, 2024 by

In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.

Tik Tok application icon on iPhone screen. Tiktok Social media network.

PR Roundup: Nikki Haley’s Stunt, Adult TikTok Use, and Misinformation Lessons from the Nutrition Industry

February 22nd, 2024 by

PR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media. 

7 Ways to Publicize Awards (Without Sounding Conceited)

February 20th, 2024 by

It’s a unique selling point to be an award-winning company, as it enhances credibility and trust, so don’t keep it a secret.

Super Bowl Ads Score Big With Early Kickoff 

February 9th, 2024 by

Super Bowl ads used to be tightly guarded secrets, revealed only during the game to maximize impact and surprise. But these days, brands seem to release them days or even weeks before the big game. Our author proposes the answer is rooted in two things: marketing ROI and the advent of viral social media content.

An Influencer Evolution, Starring the NFL (Taylor’s Version) 

February 8th, 2024 by

As exemplified by Taylor Swift’s impact on the NFL this season, an alternative approach to influencer marketing is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service. 

Elmo provided a platform for empathy this week on Twitter

PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep

February 1st, 2024 by

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

What Communicators Can Learn From Gen Z’s Influencer Playbook

February 1st, 2024 by

Our author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.