Social Media

Communicators Cool About Social Media in the Hot Seat

September 10th, 2018 by

PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. More regulation—both by the platforms themselves and external agencies—is likely to result. But this is not raising alarm among communicators.

Too Little, Too Late? Twitter Bans Alex Jones in Apparent PR Move

September 7th, 2018 by

Twitter has finally banned conspiracy theorist and Infowars host Alex Jones from the platform, citing violations of its abusive behavior policy. While this may seem like a step in the right direction for the social media site, which has been criticized over the past month for allowing Jones to remain active on Twitter despite evidence of previous policy violations, there are still questions surrounding whether this was just the platform bending to public pressure and how the policies actually deal with hate speech and will do so going forward.

How Facebook’s User Data Scandal Changed Online Behavior [Infographic]

September 6th, 2018 by

Americans’ relationship with Facebook: it’s complicated. Six months after the revelations surrounding the illegal harvesting of user data to manipulate public opinion ahead of the 2016 presidential election, peoples’ trust in social media still suffers and companies and individuals have changed their online behavior in response to it.

Takeaways from Adidas’ Snapchat Shows Ecommerce Ad Campaign

August 30th, 2018 by

Snapchat’s foray into ecommerce has proved to be very successful, as shown by its most recent campaign with Adidas. The two companies collaborated on the new Snapchat show “Fashion 5 Ways,” which was used to market a pre-release of Adidas’ new Falcon W shoe on Aug. 21. While watching the show, users were able to swipe up and buy the shoe directly in the app, with ecommerce company Shopify powering the shopping experience. The shoes sold out in six hours. Here are some best practices from the campaign.

Are Google and Facebook Biased Against Trump? Here’s How They Actually Rank News

August 30th, 2018 by

Earlier this week, President Trump accused Google and Facebook of prioritizing unfavorable coverage about him in their respective news feeds. The accusation comes at a time when both platforms are under increasing pressure to be more transparent about how they decide what content to prioritize.

Six Things to Consider Before Embarking on an Employee-Advocacy Program

August 27th, 2018 by

The positive elements of an employee-advocacy program are easy to see, including the possibility of extensive reach on social media and the effort’s ability to control costs. Still, such programs will be a poor fit for some brands. Here are a half-dozen things to consider as you begin to think about launching an employee-advocacy program for your brand.

How Facebook, Twitter, Instagram and LinkedIn Measure Up [INFOGRAPHIC]

August 23rd, 2018 by

Though social media marketing is vital to the success of any business, staying abreast of changing trends can be a challenge. To help communicators keep up, Pan Communications has released an infographic of user and marketing data for Facebook, Twitter, Instagram and LinkedIn that shows how much things have changed in the past year.

4 Ways to Optimize Your Social Strategy Using Facebook Analytics

August 16th, 2018 by

It’s through listening to the data, selecting your audiences carefully, experimenting and not being afraid to fail that social communicators can figure out what actually matters for them.

Is Google Sharing Your Location Data With Advertisers?

August 14th, 2018 by

An exclusive Associated Press investigative report on August 13 revealed that “many Google services on Android devices and iPhones store your location data even if you’ve used a privacy setting that says it will prevent Google from doing so.” The investigation was confirmed by computer-science researchers at Princeton.