Social Media & SEO

Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.

Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.

PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.

What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.