Social Media & SEO

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the… Continued

Facebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors.

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

As a communications professional you have one primary goal—communicating your message.

The babies just keep on coming. More than a few states in America are experiencing baby booms.

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands.

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms.

PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter.