Social Media & SEO

The PR & Communications Manager for Oregon’s Mt. Hood Territory, Anne Bailey Austin created and oversaw its FY 2014-2015 social media strategy, which resulted in sharp increases in engagement, reach and followers across channels. Austin… Continued

Despite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.

Corporate and personal brands celebrate #GivingTuesday.

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

Good PR begets good PR for Taylor, and for you.

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?