Social Media & SEO

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.