Kristen Fraser joined Aflac as the Manager of Marketing Public Relations in February 2014, and since starting at the company she has played an integral role in executing some of Aflac’s most creative and successful… Continued
Social Media & SEO
2015 Rising PR Stars (corporation and association): Jo Jensen, Deputy Digital Director, DDC
December 9th, 2015 by Chris SeymourOver the past two years at DDC, Jo Jensen has helped pioneer its digital practice by developing and overseeing several successful PR campaigns. Jensen specializes in connecting offline and online activities and driving earned media… Continued
2015 Rising PR Stars (corporation and association): Kathleen Kirkham, Director of Corporate Communications, Smithfield Foods
December 9th, 2015 by Chris SeymourSmithfield’s Kathleen Kirkham effectively manages corporate marketing strategy, public relations, media relations and advertising initiatives, as well as agency-partner relationships and community outreach initiatives for the $15-billion consumer packaged goods (CPG) company. Additionally, she manages… Continued
2015 Rising PR Stars (corporation and association): Michelle Muslera, Director of Social Media and Digital Communications for Latin America and the Caribbean, MasterCard
December 9th, 2015 by Chris SeymourMichelle Muslera joined MasterCard three years ago and in a short period of time has navigated through various different functions within the Latin America and Caribbean (LAC) Communications Team based in Miami. A year ago,… Continued
2015 Top Places to Work in PR: MasterCard
December 9th, 2015 by Chris SeymourAs a larger organization, MasterCard offers a multitude of innovative and rewarding opportunities for upward and lateral advancement, and international assignments. In 2010, employee survey data showed employees felt there was nowhere for them to… Continued
2015 Rising PR Stars: Rachel Saffitz, Assistant Vice President, Makovsky & Company
December 9th, 2015 by Chris SeymourRachel Saffitz is a collaborative, thoughtful, detail-oriented, organized, dedicated, PR practitioner who is wise beyond her years. Her successes– from innovative advocacy programs and thought leadership campaigns to product launches –coupled with an uncanny ability… Continued
2015 Rising PR Stars (corporation and association): Anne Bailey Austin, PR & Communications Manager, Oregon’s Mt. Hood Territory
December 9th, 2015 by Chris SeymourThe PR & Communications Manager for Oregon’s Mt. Hood Territory, Anne Bailey Austin created and oversaw its FY 2014-2015 social media strategy, which resulted in sharp increases in engagement, reach and followers across channels. Austin… Continued
2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia University
December 9th, 2015 by Chris SeymourDespite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued
Brands are Abandoning Vine, But the Video App Isn’t Totally Useless
December 8th, 2015 by Mark RenfreeAs new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued