Reputation

Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.

By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.

PRNEWS’ final Digital Learning Series event, on Measurement and Data for PR, took place August 14. We caught up with panelist and measurement expert Katie Paine, CEO of Paine Publishing, to discuss the latest challenges, tactics and tools for measuring and evaluating reputation.

If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.

Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

Executives becoming “influencers” doesn’t mean they’re sharing promo codes and ‘Get Ready with Me’ videos; it means they’re bolstering their credibility to compel audiences to think or act in a specific way on behalf of their organization. Here’s are three elements that must be considered.

This week’s PR Roundup discusses Elon Musk’s olive branch to advertisers at Cannes, Ogilvy’s big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States.