Reputation

AI-generated syndicated Summer 2025 Reading List was printed in the Chicago Sun Times and Philadelphia Inquirer

News Outlets Respond to AI-Generated Summer Reading List Insert

May 22nd, 2025 by

The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

Sports Crisis Communications: Cases and Controversy book cover

Learning About Crisis From Sports Controversies

May 22nd, 2025 by

Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released  “Sports Crisis Communications: Cases and Controversy.”

HBO Max meme of Ross from friends yelling We were on a break

PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust

May 15th, 2025 by

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

Bill Belichick being interviewed on CBS Sunday Morning

Coach Bill Belichick Is Playing on a New PR Field

May 13th, 2025 by

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

Warren Buffett portrait shot

What Warren Buffett’s Retirement Teaches PR Firms About Enduring Influence

May 9th, 2025 by

Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.

Earning Trust, Adding Value: Comms’ Silver Lining Amid Tariff Chaos

May 6th, 2025 by

It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.

Pope Francis

Pope Francis: A Model for Masterful Communication

April 25th, 2025 by

Pope Francis was known for many things including his humility, compassion and willingness to confront difficult issues. Perhaps one of his most enduring legacies is how effectively he communicated.

Nottinghamshire, UK 03 April 2025 : comparison of UK newspaper views on Trump unleashes Liberation Day Tariff announcement

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale

April 24th, 2025 by

This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

White and yellow paper boat or ship in one direction on blue background, representative of a thought leader engaging the community.

A New Take On Thought Leadership: The Power of Community Engagement

April 23rd, 2025 by

Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.

Top Tips: Sustainability Communications

April 22nd, 2025 by

In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.