It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component… Continued
PR Insiders
The Client Writing Voice: Where to Get It and How to Use It
September 9th, 2016 by Jamie Izaks, All Points Public RelationsDeveloping a unique writing voice can be a challenge. Add in the fact that many PR pros work at agencies where they have multiple clients across different industries and you’re likely facing the dilemma of pinpointing and utilizing many different voices. Here are some tips for identifying your client’s brand voice for better, more efficient written material.
The Art of Borrowing Apple Announcements for PR
September 7th, 2016 by Jake Katz and Stacy Silver, SSPROne of the first lessons you learn in tech PR is to avoid making announcements that conflict with major news events. Don’t make an announcement during an Apple event, the saying goes. But what if you could use Apple’s star power to your advantage? Another company’s news is your chance to earn coverage as a thought leader.
What PR People Can Learn From Hillary Clinton’s Reluctance to Hold a Press Conference
September 2nd, 2016 by Arthur Solomon, former senior VP/senior counselor at Burson-MarstellerPR veteran Arthur Solomon has changed his mind about Hillary Clinton holding a press conference, which he thought she should do many weeks ago. The reason for this change of mind is that she is excelling at another method of reaching the public: answering media questions from local reporters during her campaign stops and individually with selected national reporters.
Digging Deeper on the EpiPen Crisis
August 31st, 2016 by Seth ArensteinYour first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in the pharmaceutical space, have seen it before.
Digging Deeper on the EpiPen Crisis
August 31st, 2016 by Seth ArensteinYour first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of… Continued
5 RFP Must-Do’s When Hiring Your Next PR Agency
August 29th, 2016 by Steve DrakeClients that truly want to identify and hire the very best PR agency, whether for a short-term project or an ongoing contract, should undertake the same level of due diligence, review and evaluation as their human resources departments would put into the hiring of a new staff of public relations professionals—because that’s essentially what the new agency will bring to the organization.
How to Work With Law Firms, One of PR’s More Complex Clients
August 26th, 2016 by Andrew Blum, AJB CommunicationsA large law firm can be a source of great PR potential, with exciting news and high-profile clients. Sometimes, getting the news out or commenting to reporters can be sticky. The problem can boil down to internal rules and policies and client conflicts that prohibit talking to the media on certain topics, or need multiple layers of approval to do so.
4 Tips for Global Social Media Campaigns
August 23rd, 2016 by Kara AlaimoWith more than 2 billion people on Earth now using social media, social strategies have become a core component of most global public relations campaigns. The platforms that are most popular in the U.S.—such as Facebook, YouTube and Twitter—rank as the most widely used in many other countries around the globe. However, this does not mean that a single social media strategy will work internationally.
The Art of Making Them Wait
August 21st, 2016 by Diane SchwartzThere’s a science to waiting, to delaying a behavior. Think about dating and travel sites where the customer stares at a screen anticipating the “perfect match” or “best price” on a flight. You want the site to take its time, not rush into something important that could change your social life or save you money. If the match popped up on the screen too soon, you’d think it were a generic algorithm and you’d dismiss the recommendation.