PR Insiders

More often than not, when building a new business from scratch, there are zero dollars available for marketing or PR outside of creating a sleek, legitimate website. However, many professionals do not realize how much marketing can be done on the part of the business owner at the beginning, and at no cost other than time and some effort.

Your stakeholders – humans just like you and me – want to be part of a movement, not part of a marketing moment. That statement rang true to the hundreds of attendees at PR News’ Platinum PR Awards gala held Oct. 19 in NYC. That morsel of wisdom, shared by one of the award winners, was in great company with other bits of sound advice offered by communication leaders from corporations, nonprofits and agencies who took home their coveted prize.

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and… Continued

Content marketing is any correspondence you create and distribute to inform, teach and engage with a business’ readers and followers. The end goal is building relationships, thereby increasing brand awareness and name recognition. It’s much more than posting funny cat videos on Facebook or randomly updating a blog; it’s a consistent, measured approach to reach a specific audience.

As a former reporter and editor at New York City newspapers and wire services, when I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers.

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives, friends, including me, a journalist by day, to enjoy drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night until I, a journalist, overhear two of your guests talking about something that could be a big story.

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives and friends, including me, a journalist by day. We’re there to enjoy conversation, drinks, an elegant diner and a terrific view… Continued

Thought leadership content should be as enjoyable and compelling as a fairy tale. “Little Red Riding Hood” taught us not to talk to strangers. “The Boy Who Cried Wolf” taught us to tell the truth. And “Rapunzel” taught us to think outside the box. There were morals to these stories. Finding your own thought leadership story starts with the moral. What is the story that will best demonstrate your credibility, experience and divergent thinking? Tell that one.

Eventually, with a lot of work and a little luck, you’ll look down and realize that you’re flying—but what now? Once you’ve established your agency, it’s time to take a step back and think about how you can make it grow. As an influx of potential clients and employee applicants come your way, use these four tips to help ease the growing pains and ensure you continue building off of the solid foundation you’ve laid.

It’s a given that b2b leadership is focused on sales. You can use that to your advantage if you’re trying to win C-suite approval at a b2b company for investing resources in an ongoing series of Facebook Live broadcasts. Define your ideas for Facebook Live streams in terms of lead-generation and sales potential. This will also help give weight and meaning your Facebook Live metrics.