PR Insiders

Measuring the Real Value of Internet Media

March 5th, 2009 by

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

How to Separate Your Business and Personal Life on Facebook

February 23rd, 2009 by

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World

February 4th, 2009 by

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding… Continued

Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009

January 20th, 2009 by

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued

Skittles Caught in an Unforgiving Spotlight

March 30th, 2012 by

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.

Make Your Social Media Policy a Living Document

March 29th, 2012 by

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.

Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

March 22nd, 2012 by

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.

24 PR Certainties for This Year—and Next Year

March 18th, 2012 by

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.

5 Tips for Communicating and Sharing Values for Strategic PR

March 15th, 2012 by

Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch.

7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

March 13th, 2012 by

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.