PR Insiders

With Americans set to spend $9 billion on Halloween this year, it could be a good time for brands to bewitch their fan with creative and spooky communication, argues LDWW director David Wolpert. Don’t be a zombie, entice influencers to inject some life (or afterlife) into your brand’s message.

Brands make sustainability commitments all the time. Some gain headlines and go viral. Others receive little or no coverage. A veteran of sustainability communications, FleishmanHillard SVP Bob Axelrod, offers four tips to ensure your sustainability efforts and other CSR work will receive the coverage it merits.

On October 2, Amazon pledged to pay all U.S. workers $15 per hour beginning next month. All 250,000 Amazon employees and 100,000 seasonal staff will receive the higher wage, as will workers at Whole Foods.… Continued

While it might be too early for data and analytics to verify it, Amazon’s pledge to boost wages to $15 per hour certainly appears to be a PR win for the retail giant. Looking at it deeper, Amazon almost certainly calculated the implications of balking, though PR considerations and optics likely cemented the move.

Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.

Coming up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred;… Continued

Coming up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred;… Continued

Several principles of PR and crisis communications can be applied to the situation involving Judge Brett Kavanaugh and his accuser, Dr. Christine Blasey Ford. Now that Dr. Ford has identified herself, the issue has moved from the Senate to the court of public opinion, a venue where facts and legal arguments are sometimes immaterial. In this court, public perception is king.

News broke this weekend when Supreme Court nominee Judge Brett Kavanaugh’s heretofore-anonymous accuser, Dr. Christine Blasey Ford, came forward alleging Kavanaugh attempted to sexually assault her when the two were at a party in high… Continued

Every day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and go on with our lives. Meanwhile, back at the office, we are letting a lot of work garbage pile up. We hold onto projects, ideas and missions that are starting to stink up the place. Either we feel we can’t toss them out or we just don’t think about the notion that some ideas expire, that products or campaigns need to be sun-setted. So, what garbage do you need to clear out?