PR Insiders

Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world.… Continued

To better serve the community, PRNEWS parent, Access Intelligence, brought together what had been separate operating groups. With this restructuring, Diane Schwartz, the longtime leader of PRNEWS and senior vice president of the Access Intelligence Media Group, departed the company after 23 years. When she came aboard, PRNEWS was just a weekly newsletter.

Building relationships with journalists is the lifeblood of PR pros. Yet communicators seem to make the same mistakes over and over when interacting with journalists. Here are four of the most common miscues and some simple ways to rectify them.

Veteran PR pro Arthur Solomon continues his traditional review of headlines that were instructive to young communicators. In truth, they’re good lessons for all PR pros. The first headlines offer lessons in career management, media relations and crisis response.

As part of PRNEWS’ 75th anniversary this year, we depart from our normal fare of tips, tactics and strategies and offer a look at the life and times of the founder of this publication, Denny Griswold.

Large companies often fail at crisis management because they view the situation only from their perspective. A more successful crisis-management effort considers the views of external stakeholders. In addition, several exercises can help communications teams boost speed and confidence during a crisis.

It’s a dirty, little secret that veteran PR pros know, but newcomers, fresh from communications school, might not: it takes more than good work to advance your career. Veteran PR pro Arthur Solomon lets us in on several ways to bolster your PR career. His top tips include building strong relationships and always making your client look good.

March Madness begins today on hardwood courts around the country for a select group of college basketball teams. To mark this event, our monthly publication PR News asked several members of the 2018 PR News Rising Stars class to dish on the following questions: What about PR and marketing gets you mad and what can be done about it?

It’s the 75th anniversary of PR News this month and we are celebrating in a variety of ways during the coming months, with editorial features about PR’s history and on what’s to come. There also will be a commemorative Power of PR magazine and an anniversary party in NY in October. This 75th anniversary is a celebration of you, our loyal readers, event attendees, award entrants and engaged voices across all our platforms.

Before social media, an exchange between a PR pro and a journalist was akin to what goes on in Vegas. It stayed in Vegas. Now, though, some reporters seem to revel in exposing the miscues of communicators, writes Frank Ahrens, the former VP of corporate communications at Hyundai Motor and now a VP at BGR PR. Pro tip: Write email pitches with the understanding they could turn up on social media.