Take a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are worth […]
PR Insiders
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued
PR Insider: Media Tours for Your Clients
August 25th, 2014 by Andrew BlumOne true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
3 PR Lessons from the Ice Bucket Challenge
August 21st, 2014 by Matthew SchwartzNearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […]
PR Insider: Learning Effective Communications from Military Practices
August 18th, 2014 by Mina JasarevicCivilian organizations and corporate brands can learn helpful tips from military communications practices.
Ferguson, Missouri: When You’ve Lost Control of the Story, and the Situation Itself
August 14th, 2014 by Tony SilberI’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations with law enforcement. I paid oblique attention for the first few days, but was shocked this morning (Thursday, August 14) […]
Ferguson, Missouri: When You’ve Lost Control of the Story, and the Situation Itself
August 14th, 2014 by Tony SilberI’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations… Continued
6 Things to Learn From “Band of Brothers” and a Week at the Beach
August 11th, 2014 by Tony SilberI have a stack of business books that I’ve either started reading or plan to start reading soon. I’m looking forward to getting into them, and I took three of them with me for a vacation last week on the beach in North Carolina. As it turns out, I didn’t read any of my business […]
6 Things to Learn From “Band of Brothers” and a Week at the Beach
August 11th, 2014 by Tony SilberI have a stack of business books that I’ve either started reading or plan to start reading soon. I’m looking forward to getting into them, and I took three of them with me for a… Continued
PR Insider: How to Reach Reporters Outside the Newsroom
August 11th, 2014 by Adam MyrickWhen pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.